Natural Sensations
branding
visual identity
food & beverage
rebrand
san francisco
Client
SFSU Vendor
Role
Graphic Designer, Brand Strategist, Art Direction
Deliverables
Brand Identity and Branding Guideline
Challenge
Rebrand a long-standing campus food vendor with a fresh, unified visual identity that reflects its health-conscious values.
Solutions
Develop a citrus and leaf-inspired brand system with an approachable badge-style logo and a nature-forward color palette
Create cohesive assets including a Tuktuk wrap, signage, uniforms, and takeaway packaging
Balance tradition and a modern refresh by integrating campus history with bold, contemporary visuals
