Three poster mockup for Golden Years project featuring senior adoptable pets

Golden Years

branding
visual identity
animals
app development
san francisco
ad campaign

Role

Graphic Designer, Brand Strategist, Art Direction

Deliverables

Brand Book, Ad Campaigns, Mobile App Prototype

Challenge

Overlooked due to misconceptions and “sad” branding, senior pets face high euthanasia rates despite being ideal, low-maintenance matches for busy people.

Solutions

Check Icon - Portfolix X Webflow Template

Strategic rebranding: develop a 'Senior Pet Glow-Up' brand identity

Check Icon - Portfolix X Webflow Template

Lifestyle-based Matchmaking App: finding matches for senior dogs based on lifestyle (work hours, living situation, kids, etc.) rather than breed

Check Icon - Portfolix X Webflow Template

Contextual OOH Campaign: prominent outdoor ads around commuter hubs with relatable copy, proving senior dogs are the perfect speed for modern life

Golden Years poster, out of home advertising