mockup of wayfinding sample in boeing buildings

Boeing

branding
visual identity
transportation
rebrand
global
international
aviation/space

Client

Boeing

Role

Graphic Designer, Brand Strategist

Deliverables

Brand Identity and Branding Guideline

Challenge

Rebuild public trust and shift perception from a distant, corporate entity to one that is human, responsible, and future-focused.

Solutions

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Introduce a new brand message: “We move the world,” reflecting the company's literal, emotional, and societal impact
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Develop a full brand system including tone of voice, photography, graphic devices, and applications for web, advertising, and merchandise
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Emphasize clarity, sincerity, and movement in visuals and storytelling
boeing logomarkboeing PPE safety helmetboeing team pinboeing binder from brand guidelinesboeing social media mockupboeing out of home advertising