Graphic Designer, Brand Strategist
Branding Guideline, Website, Social Media
Master Ishida already fell in love with this symbol for his Taekwondo Dojang.
It was my job to make sure the brand could stand out in an already crowded market
We needed a flexible system that could work on everything from an embroidered uniform and a mobile screen. I prioritized bold legibility and cultural resonance.
Large, clean shot of the logo. Show the grid/geometry behind it to prove precision.
A brand lives in the real world.
I specificailly designed the physical merchandise to build 'team pride' and the digital experience to drive sign-ups.
Outdoor signage, merchandise, and sparring equipment: all designed around the idea that 9th Island wants to build a community that people are proud of.
The mobile-first website is designed around a conversion-focused user flow that guides visitors from discovery to booking a trial class.
Brand and website went live before the grand opening, capturing initial interest.
Polished, professional look successfully positioned the studio as the professional in the local market.
100+ New clients within 9 weeks of launch, 300 new followers on Instagram in 3 weeks.
